In mixers, we are seeing more herbs and spices appear including lemongrass, basil, and peppercorn.”įlavour research analyst, Charlotte Spitzner, Synergy Flavours, added: “We approach developing flavours which pair with cuisines by exploring key aroma compounds in a specific cuisine, using a combination of in-house analysis and extraction techniques, alongside our research platforms and databases.” We take inspiration from other beverage categories as well – for example, alcoholic beverages or tonics. We have seen from our commissioned research that 55% of adults choose water or sparkling water with a main – so there is a real opportunity to capture the attention of the water drinker with more interesting beverages which taste nice on their own, while also enhancing the taste of a dish. Vicky Berry, Senior European Business Development Manager, Synergy Flavours commented: “Carefully crafted and paired flavours in soft drinks can encourage the same attention to cuisine compatibility that is well established in wine and has become commonplace in beer. ![]() The beverage market is therefore primed for innovation, to diversify and enhance options for consumers who are looking for an alternative to alcohol. The low and no-alcohol market is predicted to grow by 67% to £286 million by 2026 (Mintel), and with 49% of UK adults reporting to not drink any alcohol, or planning to reduce intake, this translates to 25 million potential consumers of low- and no-alcohol or premium soft drinks (Club Soda). There is the opportunity to create balanced and refreshing drinks with optimised pairings that are more interesting than water, but pair better than a sweet cola or lemonade. This demonstrates a clear need and opportunity for both soft drinks and non-alcoholic beverages to add value with more exciting options for mindful consumers. We take inspiration from other beverage categories as well – for example, alcoholic beverages or tonicsĪ Good Sense Research report commissioned by Synergy found a staggering 87% of respondents commented that they were interested in purchasing a soft drink which would pair with their chosen cuisine. Other perfectly paired creations include Sicilian lemon and bergamot to pair with Italian cuisine salted cherry and ginger to compliment Chinese cuisine plum, orange and chilli which works in harmony with the British roast dinner and finally green tea, lemon and mint which can accompany Greek fare. ![]() The new flavour combinations include a mango, lime, and mint blend, which complements the flavours typically found in Indian cuisine, and pineapple, coconut, and lemongrass, to work in harmony with the tastes of Thai dishes. ![]() The cuisine-paired profiles follow Synergy’s launch of botanical extracts in January 2022, targeted at the low and no-alcohol category. Synergy Flavours has crafted flavour pairings for premium soft drinks and alcohol-free beverages that complement some of the UK’s favourite global cuisines, including Indian, Italian, Greek, British, Chinese, and Thai, to optimise dining experiences.
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